Barbara Bazentkiewicz

I own an advertising agency, a branding studio, a consulting firm and several product brands. I combine strategic thinking with a creative approach to business. In my daily work I specialise in solving organisational problems and building effective teams. I help companies scale their operations, optimise processes and expand their reach by bringing together the right people and competencies. My key areas of activity are advertising, marketing and sales.

Yet I deliberately step outside conventional patterns, engaging in projects across many industries – from dietary supplements and luxury goods to fuels and new technologies. I believe that growth comes from openness and a readiness to explore new areas. That is why I work with entrepreneurs and leaders from various sectors, adapting business strategies to a rapidly changing market. Beyond my commercial activity, I am also involved in social projects, managing comprehensive campaigns and raising funds to carry them out.

Biography based on the author's presentation in the book. Photograph from the author's private collection, as published in the book.