Barbara Krupa

For Barbara Krupa, video marketing and graphic design are much more than aesthetics – they are precision tools that position a brand in the market and support sales and marketing in achieving real business results. The best proof of the effectiveness of this approach is that her team's work was featured as a model case study in the prestigious textbook by Philip Kotler, the “guru” of modern marketing.

As the owner of the creative agency “Kropka Pod i” sp. z o. o., she knows that a brand's strength begins with the image. That is why she builds a strategic business foundation based on effective visual communication. She has a deep understanding of the processes at work in large companies and corporations, and her agency's mission is to deliver top-quality graphic and video content: quickly, efficiently and reliably.

She has worked in the marketing industry since 2011. She collaborates with CMOs, brand managers and marketing specialists, taking the burden of visual execution off their shoulders. Her team works so that clients achieve their goals with complete peace of mind and a sense of security, while the creative process itself remains honest and based on a partnership dialogue. This is part of the agency's commitment to ESG standards – building a responsible business grounded in ethics, transparency and care for people's well-being.

Believing that modern visual communication combines creativity with reliability, she delivers materials that engage and convert. The agency's services include, among others:

• video marketing and animation: production of corporate image and product films, explainer videos, commercials, advertising animations, image spots, post-production and motion design (including animations for applications and systems),
• visual identity and branding: comprehensive brand positioning – from logo design and brand guidelines to consistent company materials,
• advertising campaigns: effective graphics for social media and digital marketing, press and outdoor advertising,
• business presentations: professional product and corporate presentations,
• offline and event materials: trade fair stand designs, print materials (magazines, brochures, leaflets),
• website design and development.

Biography and photograph based on materials submitted to the project.