MENTALNOŚĆ SUKCESUPOLISH BUSINESSWOMEN
Bogna Koma46

CO-AUTHOR OF THE BOOK

Bogna Koma

Marketing and wellbeing in business

“Mentalność Sukcesu — Polish Businesswomen”

Out of a passion for people. Out of the need of my heart. Out of experience as a leader. Mum to 11-year-old Aleksander, a woman with a passion for life, a leader of marketing transformation and an ambassador of wellbeing in business. For eighteen years I worked in corporate structures – in a demanding, dynamic environment full of challenges. That professional experience, combined with my academic development – I am a graduate of the MBA programme at the University of Minnesota and of Lublin University of Technology – shaped my working style, grounded in awareness, empathy and responsibility.

I observed at close range how business works, how strategies are born, how brands are created and how, sadly, people are overlooked in these processes. Leading teams, building marketing campaigns and working with the boards of companies in industries such as energy, fuels, real estate and media, I learned how to combine hard data with soft values. How to deliver results and how to be effective.

Biography based on the author's presentation in the book. Photograph from the author's private collection, as published in the book.